I led the exploration of the communication space from a user-centered perspective. This included conducting research, identifying key opportunity areas, and generating early design concepts. I later collaborated closely with UI developers to bring these ideas to life through interactive prototypes.
/ Insight Cards for Long-Term Knowledge
/ Insight Cards for Long-Term Knowledge
We created insight cards that represented the theory and key foundational insights around communication. The intent that this could be used by teams in the future that wanted to spin-up products. By focusing on the foundations instead of application research, it opened up the possibilities.
/ Concept 1: Organic Group Communications
/ Concept 1: Organic Group Communications
This research led to a new initiative focused on addressing a clear business challenge: revitalizing group communication. While BlackBerry already offered BBM Teams, adoption was low and the experience didn’t reflect how people actually collaborate.
We discovered collaboration happens organically and doesn't have formal processes. Therefore we needed to stray away from designing an experience that forces strict rules but encourages spontaneous actions.
For example, a group is formed automatically from an email thread. It leads to an impromptu video call. Later meetings are created, and documents are shared within that group.
This is why we moved to an approach where groups would be created throughout the platform instead of within one application. We wanted to create an integrated experience because teams are everywhere.
